The aim for the award-winning, pioneering ‘My Country’ collection by Bay Gallery Home was to create a bridge for the aesthetic of the Indigenous Australian artists of the Central Desert in interior design. My remit included creating showroom interiors, advising on product development, rebranding & showcasing the pioneering collection through print and digital media, for trade and the press. 

Whilst Indigenous Australian art is globally renowned, here lay an opportunity to provide a secondary income stream for artists by encouraging audiences to engage further in the diversity of its sophisticated aesthetic, its stories of the landscape, taking cultural heritage away from 'ethnic' and back towards, quite simply, beautiful.

Bay Gallery Home's My Country collection was the recipient of the industry WIN award 2017 for innovative surface & accessories design, featured in numerous national and international press and represented at the Musée du Quai d' Orly in Paris.

Read more in our STORIES section.